QuickStart! - Search Engine Optimization 2013 Training
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This VTC QuickStart! course on Search Engine Optimization is designed to focus on two areas: On-Page and Off-Page Optimization. Author Mark Struthers begins by discussing what SEO is before moving on to evaluating an existing website to gauge what can be done to improve its search engine page rank. Similar sites are also examined to generate ideas for keywords and meta tags that might optimize our site. Internet tools such as Google Toolbar, Google Keyword Tool, Google Analytics, and Google AdWords are discussed prior to looking at sitemaps and other On-Page tags. The course concludes with a look at the emergence of social media as another SEO tool. To begin learning today, simply click on the movie links.
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Welcome
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Introduction | (05:24) | |
Getting Started
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What SEO Is | (06:15) | |
Helping Google | (02:49) | |
Checking Your Site pt. 1 | (04:09) | |
Checking Your Site pt. 2 | (04:14) | |
Looking at Similar Sites | (04:46) | |
Further Analysis of Similar Sites | (05:07) | |
Spiders / Crawlers / Search Bots | (06:06) | |
Considering Keywords | (05:40) | |
Keyword Tools | (05:52) | |
Online Tools | (07:03) | |
Google Keyword Tool | (05:03) | |
Google Analytics | (03:28) | |
Setting Up Google Analytics | (05:54) | |
Local Search Optimization | (07:01) | |
Implementing
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Content Is King | (04:28) | |
Google Toolbar | (06:26) | |
Assessing Keywords | (06:27) | |
Target Your Tags | (05:11) | |
Images and Content | (05:28) | |
Sitemaps | (05:26) | |
Submitting to Search Engines | (05:31) | |
Link Building | (05:10) | |
Checking Page Rank | (03:58) | |
Using Social Media | (05:48) | |
Paid Searches and Adverts | (02:16) | |
Conclusion
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Course Wrap Up | (01:58) | |
Credits
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About the Author | (00:50) |
Title Information / Pricing
Title: | QuickStart! - Search Engine Optimization 2013 |
Author: | Mark Struthers |
SKU: | 34416 |
ISBN: | |
Release Date: | 2013-03-20 |
Price: | |
Duration: | 2.5 hrs / 28 lessons |
Work Files: |
No |
Captions: | No |
Compatibility: |
Vista/XP/2000, OS X, Linux QuickTime 7 |
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